What Your Cause Can Learn from (RED)
Selfish Giving
DECEMBER 2, 2017
I've been a big admirer of Red since it's founding in 2006. The number one focus of nonprofits should be on building a brand that resonates with a key demographic. Red has raised a whopping $475 million since 2006. I heard about it because I saw on Twitter that 25 cents of every holiday drink sold at Starbucks was going to Red.
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