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What the 2020 Fundraising Effectiveness Project Report Tells Us About 2021 and Beyond

Qgiv

The Fundraising Effectiveness Project recently released their 2020 Fourth Quarter Report, which examined giving trends for the entire 2020 calendar year. Though retention rates fell, they are still in the same general percentile neighborhood that they have been since 2006 (the first year of the FEP study). 2020 is no exception.

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Why is multi-channel marketing important for nonprofit fundraising?

Qgiv

This can go a long way in retaining your donors and bolstering your reputation as you strive to acquire more donors in the future. On a printed or digital calendar for the month , plan when you’re going to post each type of post. Thoroughly segmenting your donors like this allows you to personalize your marketing efforts.