How to Prevent Donor Fatigue in a Nonprofit
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MAY 23, 2024
It usually shows up in one or more ways, like these: Declining donations Lower total amount raised through an appeal Declining open rate on emails Declining click through rate in emails Increased number of lapsed donors Fewer large gifts If you’re tuned in to your donors and how they feel, you may also have a gut sense that something is wrong.
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