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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. The best way to personalize your messages and create highly tailored donation appeals is to leverage donor data. Do they give on a recurring basis ?

Donation 272
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5 Holiday Cause Promotions that Top My Christmas List

Selfish Giving

In its fourth year, Macy’s ‘Believe’ campaign will donate $1 (up to $1 million) for each letter to Santa mailed at its stores. Macy’s doubled their donation for National Believe Day on December 9th. Since 2009, Radio Shack has donated $7 million to LIVESTRONG. Check it out. Good for them. Absolutely.

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Using Technology to Increase the Dignity and Effectiveness of Emergency Food Donations

Tech Soup

Tony explained to me that since food banks buy in bulk and receive bulk donations, they frequently distribute an identical selection of goods to all their clients. Soon after, he assumed the role of executive director in 2005 and he realized that a planned capital campaign offered St.

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8 “Pinktober” Promotions that Deserve a Ribbon

Selfish Giving

X charity will receive ten cents from each yogurt sold for a total minimum donation of $50,000 and a maximum donation of $100,000.). This year, Lee partnered with celebrity Mike Rowe and his mom to tell their personal story and encourage supporters to donate the the cost of their jeans.

Retail 108
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Countdown to Halloween Town: Pinups to the People

Selfish Giving

This pinup is our fifth and has been a close companion of the Halloween Town event since it began in 2005. This year we should top $800,000 raised since the program began in 2005 (at an expense of about 12 cents on the dollar). Single handedly the pinup has raised hundreds of thousands of dollars for my nonprofit! It’s lucrative.

Retail 65
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How you could’ve raised more in December.

amplifi

You’ll have a hard time raising money online if your website looks like it was designed in 2005. So, if your nonprofit’s website or donation page isn’t optimized for mobile, prioritize doing so! Simplify your donation page. First, cut the clutter by minimizing the text on your donation page. Let’s be real.

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Nancy Jo Craig’s Lifetime Achievement Award In Nonprofit Computer Refurbishment

Tech Soup

In August of 2005, she had barely begun getting things in order when Hurricanes Katrina and Rita struck. Places like TechSoup and the National Cristina Foundation put out the word that donated computers were badly needed in Louisiana, and they came by the truckload. All the equipment went out at no cost because of financial donations.

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