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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.

Donation 271
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How to Write Compelling Text-to-Give Requests: 4 Key Tips

The Fundraising Coach

For example, you can segment your supporters based on factors like: Donation amount Donation recency Donation frequency Demographics (age, location, etc.) With a comprehensive texting software, your nonprofit can streamline its text messaging strategy and significantly boost revenue.