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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.

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Monthly Donors: Who Are They, Really?

Qgiv

While social media usage by seniors has increased from 3 to 4 percent since 2005 , they’re still far outnumbered by younger users, especially those in the 18-29 age bracket, which currently make up 84 percent of social media users. Are your assumptions about age demographics accurate? Take Stock of Your Current Monthly Donor Program.

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