Using Donor Data to Personalize Your Text Donation Appeals
Ann Green's Nonprofit
AUGUST 30, 2023
Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. Monthly donors. Recurring annual donors. Major donors.
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