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Data can help inform your nonprofit’s approach to text-to-give and drive greater fundraising results. A text donation campaign informed by donor data is more likely to inspire donors to act and bring in greater fundraising results. Your nonprofit is now hosting a text fundraiser to coincide with your upcoming fundraising gala.
As community members check out or donate to community fundraising events , they should feel confident that their information is secure. Your software should allow you to segment community members into different groups based on their demographics and interests. Offer the option to automatically bill membership charges.
Before you can dive into leading a text fundraising campaign , you need to familiarize yourself with nonprofit text messaging best practices. A church running a text fundraiser could share a short story about a homeless family who counts on their food bank to stay alive. Let’s consider another example of storytelling in action.
When you’ve successfully embraced permission-based marketing, you convert your fundraising systems into donor attraction systems. So, before you embark on integrating texting into your organization’s fundraising program, be very intentional about having explicit permission from your supporters to text them.
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