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Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.
Your software should allow you to segment community members into different groups based on their demographics and interests. Segmentation is the separation of a large group into smaller subgroups based on shared traits and characteristics. Author Bio Joseph Oriente is the President and Founder of Capturepoint , creator of CommunityPass.
For instance, an animal welfare organization might tell the story of a rescued dog who needs life-saving surgery and therefore donations to fund his care. For example, you can segment your supporters based on factors like: Donation amount Donation recency Donation frequency Demographics (age, location, etc.)
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