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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.

Donation 272
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Sports and Recreation Software: 6 Must-Have Features

Fundly

Your software should allow you to segment community members into different groups based on their demographics and interests. Segmentation is the separation of a large group into smaller subgroups based on shared traits and characteristics. Author Bio Joseph Oriente is the President and Founder of Capturepoint , creator of CommunityPass.

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How to Write Compelling Text-to-Give Requests: 4 Key Tips

The Fundraising Coach

For instance, an animal welfare organization might tell the story of a rescued dog who needs life-saving surgery and therefore donations to fund his care. For example, you can segment your supporters based on factors like: Donation amount Donation recency Donation frequency Demographics (age, location, etc.)