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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

By Mike Snusz In order for your nonprofit to effectively reach supporters via a text donation campaign, you will need to simulate an authentic, one-on-one communication experience. The best way to personalize your messages and create highly tailored donation appeals is to leverage donor data. Do they give on a recurring basis ?

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Sports and Recreation Software: 6 Must-Have Features

Fundly

Prompted donation requests. As community members check out or donate to community fundraising events , they should feel confident that their information is secure. Your software should allow you to segment community members into different groups based on their demographics and interests. Prompted donation requests.

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How to Write Compelling Text-to-Give Requests: 4 Key Tips

The Fundraising Coach

One of the most important components of running a successful text-to-give campaign is drafting effective, persuasive messages that will resonate with supporters and encourage them to donate. Compare this to a generic “Donate now” text that leaves a lot on the table and doesn’t do much to sway supporters to give.

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4 Ways to Use Texting in Your Fundraising Strategy

Pamela Grow

Create Compelling Donation Appeals One of the major advantages of text fundraising is the ability to deliver high-impact and personalized donation appeals directly to your supporters. Plus, you can make your donation requests visually engaging by including content like images, GIFs, and emojis.