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Using Donor Data to Personalize Your Text Donation Appeals

Ann Green's Nonprofit

Use these donor insights to support your nonprofit’s text-to-give strategies and drive a greater ROI: Donation frequency Donation recency Donation amount Demographics Level of involvement To track these metrics and set your text-to-give campaign up for success, you’ll need the right tools.

Donation 270
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How to Write Compelling Text-to-Give Requests: 4 Key Tips

The Fundraising Coach

For example, you can segment your supporters based on factors like: Donation amount Donation recency Donation frequency Demographics (age, location, etc.) Mike started his nonprofit career managing the Ride For Roswell from 2003 to 2005 in his hometown of Buffalo, NY.

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4 Ways to Use Texting in Your Fundraising Strategy

Pamela Grow

Additionally, utilizing the segmentation capabilities offered by a comprehensive text messaging platform allows you to tailor your appeals based on supporters’ interests, demographics, or giving history. Mike started his nonprofit career managing the Ride For Roswell from 2003 to 2005 in his hometown of Buffalo, NY.