Newsletter: Macy’s ‘Believe’ Campaign is a Masterclass in Cause Marketing; Legal Considerations When Working with Influencers ?? ; Robert Reich Thinks CSR is B t
Selfish Giving
NOVEMBER 3, 2021
They don't need conferences. It includes point-of-sale, an action-triggered donation, online giving and a purchase-triggered donation. Multiple offerings is one reason why Macy's has raised $137 million for MAW since 2003. I didn't do much coaching before the pandemic, but it's been a great offering since March 2020.
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