Top 5 Challenges for Nonprofits in 2023
Qgiv
MARCH 14, 2023
Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. The organizations that can do the best job of retaining donors in 2023 will be most successful—not just in this year, but for years to come.
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