Remove 2001 Remove Goals Remove Metrics
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Top 5 Challenges for Nonprofits in 2023

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Donor Retention Donor retention as a metric has gained traction since 2001 when Adrian Sargeant published the first academic research on the financial impact of increased donor retention. If you have a plan with goals and KPIs, there should be automated reports on a weekly/monthly/quarterly basis that show progress against goal.