Is the Diminishing Number of Donors an Issue for Fundraisers?
Penelope Burk
AUGUST 3, 2021
When asked why, middle-age donors preferred to award larger gifts to fewer organizations in order to maximize the net value of their contributions. What fundraisers need from leadership is a compelling, priority case, backed by evidence that your not-for-profit is ready and able to make it happen. You can’t argue with their logic.
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