Is the Diminishing Number of Donors an Issue for Fundraisers?
Penelope Burk
AUGUST 3, 2021
When asked why, middle-age donors preferred to award larger gifts to fewer organizations in order to maximize the net value of their contributions. That leaves fundraisers stealing from the budget that should be devoted to holding onto the donors they already have. You can’t argue with their logic. As a result, profit suffers.
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