The Huge Mid-Level Fundraising Opportunity You’re Missing
Clairification
JANUARY 16, 2025
Nonprofits pay a lot of attention to donor acquisition. Then? They largely ignore these donors, unless They become worthy of attention by virtue of being major donors. Then? Nonprofits pay a lot of attention to major donor relationship building. But between new donor acquisition and major donor cultivation, solicitation and stewardship, what happens?
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